Identities

Beacon Hill School

Visual Identity (Educational Institution)

Client Needs:
A new logo for their school sport teams that would appeals to young children and junior high students alike.
Solution:
An iconic representation of the school bear mascot, with an assertive expression. Stylistically, the logo is consistent with professional sport team logos, with thick outlines, bold text, and a stylized mascot.
Production:
Freehand, output as 2 Pantone spot color
Role:
Concept development, illustration and design