Edmonton Economic Development Corporation

Visual Identity System & Usage Guide (Municipal Government)

Client Needs:: A comprehensive style guide for their internally developed logo
Solution:: We worked closely with the EEDC Brand Committee to plan and develop a 30-page comprehensive style guide that included logo files and rules, MS Word Templates, Powerpoint templates, and brochure templates. The identity guide includes multiple templates for four corporate divisions, and all files are now accessible through their corporate intranet. The EEDC is the winner of two awards from the Economic Developers Association of Canada; "Corporate Branding, Over $601,000" and "Best of Class for Corporate Branding" for their new logo.
Production:: Freehand, guide output as CMYK laser print, logo and collateral output as 3 Pantone spot color
Role:: Guide layout, stationary concepts, revisions, preparing digital files
Credits:: Project supervision and copywriting by Kyle Loranger of Kyle Loranger Design inc., revisions and digital file production also by Mary St. Germain-Brown