Robert Hamilton Memorial Road Race
Visual Identity (Non-Profit Sporting Event)
- Client Needs:
- A logo for a memorial run in Calgary, Alberta. The run is fairly small-scale, and commemorates the death of a Calgary Road Runners' member who was hit by a car while running.
- Solution:
- Handwritten type and the image of a runner give this logo a human touch, and reminds us of the commemorative nature of this non-profit event. The soft blue and orange colours are uplifting and celebratory.
- Production:
- Freehand, output as 2 Pantone spot color
- Role:
- Concept development, illustration and design