Lakeland Credit Union
Visual Identity & Guide (Financial Institution)
- Client Needs:
- A redesigned-logo that was readable even at a small size, was easy to apply to a variety of surfaces, and that reflected the company's local identity.
- Solution:
- A duck taking flight illustrates the company's forward momentum and reminds us of the Albertan wetlands. Keeping the original blue and green colour scheme used in the original logo creates visual continuety in the new logo, and also captures the local lake and wetland grasses.
- Production:
- Freehand, output as 2 Pantone spot color
- Role:
- Concept development, illustration, visual design, preparing digital files
- Credits:
- Project supervised by Kyle Loranger of Kyle Loranger Design inc.