Nemo Underwater Adventure
Visual Identity Mock-up (Small Business)
- Client Needs:
- A logotype for an underwater adventure company that caters to Jacques Cousteau types
- Solution:
- Bold type conveys a submarine-like solidity and safety, while the italic typeface suggests the speed and dynamism inherent in water sports. When flipped vertically, the fish graphic turns into a menacing shark. This flexibility is ideal for a graphic identity that must communicate both fun and excitement.
- Production:
- Illustrator, output as 2 Pantone spot color
- Role:
- Concept development, illustration, visual design