Alberta College of Social Workers Conference
Booklet Cover & Postcards (Organization)
- Client Needs:
- A memorable visual identity that celebrates the values of social work, and combines the concepts of positivity, growth, and coorperation. It must also further the ACSW brand and complement the theme of "the four pillars of justice".
- Solution:
- An illustration of four people marching forward, hoisting celebratory flags that bear the words, "wellbeing", "competence", "inclusion", and "social justice". The flags represent the core values of social work, which are the foundations of social work's future. The flowing line and colors reflect the ACSW logo.
- Production:
- Hand-drawing, scanning, Photoshop, InDesign, output as 2 Pantone spot color, saddle-stitch binding (booklet)
- Role:
- Concept development, illustration, cover and postcard design, preparing digital files
- Credits:
- Project supervised by Kyle Loranger of Kyle Loranger Design inc., booklet interior graphic design by Mary St. Germain-Brown