Edmonton Tourism Contest views 1 2 3
Visual Identity & Direct Mail (Municipal Government)
- Client Needs:
- A festive and fun mailout that invites the recipient to participate in a contest.
- Solution:
- A carnivalesque visual identity inspired from the zany characters of the ZeitGuys font. Pantone colour spot inks give the mailout extra punch.
- Production:
- Freehand, output as 4 Pantone spot color on off-set press, letter fold
- Role:
- Design concept development, mailout and envelope design, preparing digital files
- Credits:
- Project supervised by Kyle Loranger of Kyle Loranger Design inc.