U of A International Week
Visual Identity & Poster (Educational Institution)
- Client Needs:
- A visual identity and poster, in which some elements could be re-used and applied to other collateral by the client. The theme in 2003 was "Facing Fear: Human Security in a Globalizing World".
- Solution:
- Strong colours, bold shapes, and a spiraling composition draw attention to this poster. The theme of "Facing Fear: Human Security in a Globalizing World", is illustrated by a person who contemplates his own shadow; a scary monster that symbolizes our own made-up fear.
- Production:
- Photoshop, InDesign, output as 2 Pantone spot color on off-set press
- Role:
- Concept development, illustration, poster design, preparing digital files