Lilydale
Annual Report (Co-operative Company)
- Client Needs:
- A straight-forward and non-intimidating annual report with a contemporary style, and on a tight deadline. The annual report is ultimately distributed to the members of the co-operative who are mainly poultry producers.
- Solution:
- Abundant page margins and warm grey text visually lightens the otherwise text-heavy annual report, while small product-oriented images add interest and colour. Larger image spreads start new sections with uplifting messages.
- Production:
- Photoshop, InDesign, FreeHand, output as CMYK and additional Pantone spot colors on off-set press, perfect binding
- Role:
- Visual design, production, revisions, preparing digital files
- Credits:
- Project supervision and cover design by Kyle Loranger of Kyle Loranger Design Inc., some graphic production by Mary St. Germain-Brown